We all know how important it is for certified food managers to have a well-defined web presence, but just increasing the chances that customers find you may not lead to an increase in business. Your online menu will ultimately influence whether or not new customers will choose to place an online order from your establishment, so let’s take a look at some online menu design ideas for certified food protection managers that will increase your chances of gaining new online customers.
How to Design an Online Menu Will Help Certified Food Protection Managers to Attract Business
Some experts have suggested that new visitors will spend less than 10 seconds to decide whether to peruse your full menu or move on to the next site. When a customer leaves your online menu that quick, not only do you lose their potential revenue for that transaction, but there’s a good chance they’ll never return. Here’s a few key ideas to keep customers on your menu page and potentially place an order:
- Clean Visual Layouts
- Ingredient Information
- Organization of Menu Item
While there may be some artistic license to promote your brand with your online menu, potential customers won’t sift through a jumbled mess. CFPMs should make sure that your digital menu is laid out in a way that allows for easy viewing. Remember that your online menu will be viewed on both PC’s and smartphones, so verify your format is clean on both platforms.
More and more customers are concerned with allergens and dietary restrictions than ever before. If your menu neglects ingredient information, they may leave quickly. Diners with allergies usually don’t gamble just by item description alone, so make sure you mark items that meet certain criteria such as gluten free, kosher or paleo friendly. It’s also important that certified food protection managers note in your online menu which items may come in contact with common allergens such as nuts, dairy and seafood.
Finally, make sure your online menu is well organized. Visitors won’t want to dig for appetizers, entrees and specials. An easily navigable online menu allows guests to quickly place an order without searching for items they desire.
Does your certified food protection manager have an online menu strategy?