Extreme Weather Closure Tips for Certified Food Managers

Extreme Weather Closure Tips for Certified Food Managers

The winter months bring colder temperatures and the potential for incredible amounts of snow. Sometimes the winter conditions in our state create a scenario where roads are treacherous until they can be cleared and hazardous travel conditions dissipate. While every business strives to stay open and be available to provide services to a loyal customer base, circumstances inevitably arise where a certified food manager has to make the call to close up shop for the day.

Certified Food Managers and Snow Closures

If serious weather occurs, having a plan helps keep your staff and customers informed. If there is an active warning or alert, the certified food manager should monitor it closely. Employees on shift during a predicted storm should be notified ahead of time, and if you plan on opening but wish to adjust for lower business volume due to weather, cutting a staff member or two’s shift may help save on labor cost if guests stay home.

You need to communicate with potential guests if you plan on closing for the day or shutting down a few hours earlier than normal. In the past this used to be a major challenge, but we live in the age of the internet. Many consumers turn to social media outlets like Twitter and Facebook during winter storms to verify if a restaurant is open, so keeping your guests updated via these outlets will pass the message along to a majority of your potential customers.

Once you reopen, check to see if entryways are safe for guests to enter and leave. Clearing icy surfaces such as sidewalks and stairs can prevent slips and falls and create an inviting appeal to your restaurant. Oftentimes employee entrances can be overlooked in bad weather scenarios, so make sure that your staff has a clear and safe way to access your facility.

Finally, enjoy the weather. Food management is a stressful and time-consuming profession. Build a snowman or drink your favorite warm beverage and relax in front of the fire.

We want to know your extreme weather strategies. Do you feel obliged to open your doors no matter what conditions may be, do you play it safe or is your winter weather plan somewhere in the middle? Leave your thoughts for us in the comment section below.

How MN Certified Food Managers Take Advantage of Black Friday

MN Certified Food Managers and Black Friday

Black Friday arrives at the end of the month, with the shopping frenzy approaching, we decided that it would be beneficial to discuss how MN Certified Food Managers at local restaurants and food producers can take advantage of the millions of potential guests that are out and about the day after Thanksgiving.

MN Food Safety Managers and Black Friday
Image credit: Powhusku via Wikimedia Commons

 

MN Food Safety Managers and Black Friday

We think that this day is a prime opportunity for MN Certified Food Managers to show what they can do and build their customer base. Here are a few ideas that we think can attract customers who have finished their shopping or are looking for a quick meal on the go.

  • Run easy to serve take-out specials
  • Offer free items with any order
  • Offer promotions based on the time of day

Many of the shoppers on Black Friday will be in a hurry and won’t want to take the time to sit down to eat breakfast or lunch. If your restaurant has hot food ready to go that your guests can order and receive without a long wait, it may attract customers who are looking for grab-and-go dining options.

Everyone loves free stuff, even if they have to buy something else to get it. We suggest offering something that is easy and affordable. Many shoppers will have already been out since midnight, and something as inexpensive as a free cup of coffee or espresso with every order will look attractive to guests looking for that extra boost to finish off their search for the best deal.

Last year, we noticed that one restaurant changed their promotions every hour. We think this is a great idea to let your guests see what is coming up, and, if they don’t have time to stop right away, it may give them an incentive to return later in the day.

Finally, don’t forget to advertise your restaurant in the days leading up to Black Friday. Social media is a great way to get the word out there. With outlets like Twitter and Facebook, MN food safety managers can plug their restaurants for free with a few creative hashtags.

Over the past few years, we’ve seen different strategies when it comes to making the most out of Black Friday. What will your business be doing to attract customers?

Restaurant Websites and the Certified Food Manager

Restaurant Websites and the Certified Food Manager

When we give certified food manager exams we are often privileged to discuss other aspects of the food industry with experienced professionals after they have completed food safety testing. Recently, we engaged in a discussion on the value of restaurants and food-production facilities having their own websites. We see a lot of benefits to investing in having a unique web presence, so we thought we would share some of the highlights of past discussions.

Restaurant Websites and the Certified Food Manager
Image credit: Yay Images

 

The Certified Food Manager and Restaurant Websites

 

While word of mouth advertising has its benefits, we have discovered that more and more potential guests turn directly to their smart phones and tablets when scoping out local restaurants. While having great reviews on Yelp and a five-star Google rating can help you attract customers, many will take their review of your restaurant one step further by looking at your business’ website. From listening to qualified professionals, it is our opinion that a guest may choose a similar restaurant to yours simply because they can easily access the menu and get a feel for you a location’s ambiance from the convenience of their computer or tablet.

Your website should be unique, and we have a few suggestions to could help you come up with a visually appealing plan if you choose to create a website or hire a designer to do it for you.

 

  • Visually show off your style
  • Have an easily accessible menu
  • Allow mobile viewers to easily navigate your site

 

It is important that visitors to your webpage get a feel for your cuisine and ambiance the second they visit your site. It is also important to note, that many of these viewers will be on the move looking for a place to eat, so you may wish to consult with a web designer that has experience designing mobile friendly websites.

Finally, potential diners are going to want to know what is on your menu. Having a concise, easy to read menu on your web page will go a long way towards attracting them to your location. It could also have visually appealing pictures of your dishes, but if they get in the way of the actual menu, visitors to your site may look elsewhere if your menu page is convoluted.

Having a well-designed webpage does not only benefit local food producers. If you are a certified food manager that has a product on local grocery shelves or sell your prepared food at any other outlet, consumers may pull out their smartphones to investigate your product for further information before making a decision to purchase your goods.

Web pages are just one modern marketing technique used to attract customers. Do you have an online marketing strategy that works for you?

(Note: Street Level Solutions has been handling Safe Food Training’s Internet marketing needs since 2013. They have years of experience and will give a free no strings attached consultation to anyone who mentions this blog.

“Websites are just one of the many digital marketing tools that a business needs to consider when creating a marketing plan. Each restaurant and food-production facility is unique, if you want to get more customers you need to tell them how you’re different, show them why they need to try your establishment then consider the most effective way to get that message in front of your prospective customers. I’d be happy to brainstorm with you to help create a plan. You can contact me at (763)416-2000.” Dave Haas, Street Level Solutions)

MN Certified Food Managers and Evaluating Procedures

MN Certified Food Manager and Evaluating Procedures

MN Certified Food Manager and Evaluating Procedures

 

The beginning of the new year is often a slow time for many restaurants and food preparation facilities. Now may be the time for MN certified food managers to take advantage of the slower pace to look at current operating procedures and inventory to assess whether changes need to be made.

 

Reevaluating Operating Procedure for the New Year

One of the first things that MN certified food managers should take a look at the beginning of a new year is their facility’s food handling procedures and food safety training. In an effort to help you keep your employees aware of basic food safety procedures, the Minnesota Department of Health has made available a wide variety of