CFPMs Take Advantage Of The New Meal Kit Market

CFPMs Take Advantage Of The New Meal Kit Market

Restaurant patrons have taken to cooking at home more over the past few years, and this gives food businesses and restaurants the opportunity to take advantage of this new market. If you’re looking for a way to reach new customers and give them a chance to cook their favorite menu items at home, you may want to consider offering meal kits with everything they need to prepare their favorite dish. Since you’re not cooking these meals in-house, there’s a different set of challenges involved. Let’s consider what Certified Food Managers ( CFPMs ) should consider when preparing meal kits for customers to cook at home.

CFPMs Take Advantage Of The New Meal Kit Market
Image credit: 123rf

CFPMs Food Safety Challenges for Take Home Meal Kits

Meal kits can help boost your business, but certified food protection managers must make your staff aware of the unique food safety hazards is the key to doing it safely. Your kit can include raw protein ingredients, fresh vegetables, cooked products and dried spices, so there are several different food handling rules you have to consider.

The biggest concern will be cross-contamination during preparation and packaging. Make sure all fresh ingredients are stored away from raw products at all times. If you sell these kits at high volume, have your certified food protection manager designate space in your walk-in refrigeration so there can be no risk of cross-contamination during storage.

The highest risk of cross-contamination may occur during packaging. Many of these meal kits fit into one large box, so keeping raw food separated from fresh ingredients can create some difficulties. If you do use one large box for these kits, we suggest tightly sealed and separate containers for raw ingredients. We’d also recommend taking it a step further and placing these sealed containers in a separate box within the larger crate for dual-layer protection. It’s also important to consider some sort of cold pack or ice bag to keep cold foods cold during transport.

Since you’re not cooking these items in your establishment, temperature control is left up to the consumer, but that doesn’t mean you can’t take steps to give them the information they need to cook every ingredient properly. Include incredibly detailed recipe cards that list proper cooking temperatures. You can experiment with cooking times of meal kit ingredients in your restaurant and include that information, but CFPMs should remember not every oven will cook at precisely the same rate. Include warnings that will indicate the properly cooked temperature for each ingredient. You may even wish to go so far as to offer probe thermometers at an additional cost.

Are you using meal kits as a way to reach new customers?

Attractive Online Menu Ideas for Certified Food Protection Managers

Online menu design ideas for certified food protection managers

We all know how important it is for certified food managers to have a well-defined web presence, but just increasing the chances that customers find you may not lead to an increase in business. Your online menu will ultimately influence whether or not new customers will choose to place an online order from your establishment, so let’s take a look at some online menu design ideas for certified food protection managers that will increase your chances of gaining new online customers.

Attractive Online Menu Design Ideas for Certified Food Protection Managers
Image credit: VitalikRadko via Deposit photos

How to Design an Online Menu Will Help Certified Food Protection Managers to Attract Business

Some experts have suggested that new visitors will spend less than 10 seconds to decide whether to peruse your full menu or move on to the next site. When a customer leaves your online menu that quick, not only do you lose their potential revenue for that transaction, but there’s a good chance they’ll never return. Here’s a few key ideas to keep customers on your menu page and potentially place an order:

  • Clean Visual Layouts
  • Ingredient Information
  • Organization of Menu Item

While there may be some artistic license to promote your brand with your online menu, potential customers won’t sift through a jumbled mess. CFPMs should make sure that your digital menu is laid out in a way that allows for easy viewing. Remember that your online menu will be viewed on both PC’s and smartphones, so verify your format is clean on both platforms.

More and more customers are concerned with allergens and dietary restrictions than ever before. If your menu neglects ingredient information, they may leave quickly. Diners with allergies usually don’t gamble just by item description alone, so make sure you mark items that meet certain criteria such as gluten free, kosher or paleo friendly. It’s also important that certified food protection managers note in your online menu which items may come in contact with common allergens such as nuts, dairy and seafood.

Finally, make sure your online menu is well organized. Visitors won’t want to dig for appetizers, entrees and specials. An easily navigable online menu allows guests to quickly place an order without searching for items they desire.

Does your certified food protection manager have an online menu strategy?

Healthy Menu Trends for 2020 and Certified Food Managers

2020 is upon us, and the time has come for MN certified food managers to consider menu trends, assess their menus and evaluate if they’ve designed a menu that’s going to bring in new customers and keep their regular clientele happy. We’ve talked with industry professionals and taken a close look at forecasted trends, and we’ve discovered that many insiders believe that many restaurant menus will become healthier and simpler in the coming year.

2020 Menu Trends and Certified Food Managers

Image Credit: tang90246 via 123rf

Forecasted Restaurant Menu Trends for 2020 Impact Certified Food Managers

While there will always be a niche for nearly any menu strategy, we’ve heard a few professionals speculate five things will be key to keeping a loyal clientele in 2020.

  • Fewer Menu Choices
  • Simpler Dishes with Small Portion Sizes
  • More Vegetarian, Vegan and Gluten-Free Dishes
  • Clear Menu Labeling
  • Seasonal Menu Rotation

The concept of smaller menus has been growing in popularity for several years. A streamlined menu not only helps guests make easy decisions but also helps your bottom line. With limited dishes, MN certified food managers have the opportunity to reduce waste by keeping a limited selection of product on hand rather than gambling on keeping an inventory full of ingredients for dishes that guests may never order.

Guests are more and more frequently searching for meals that help contribute to a healthy lifestyle. Smaller portions, simpler recipes and meals that fit certain dietary needs are increasingly in demand. You may want to consider creating a portion of your menu with dishes on the lighter side, this will attract guests who are looking to save on calories when dining out.

Diners are increasingly searching for establishments that serve vegetarian, vegan, gluten-free and keto-friendly menu items, and including these types of dishes on your menus can attract repeat customers. But is simply having these types of menu items available enough? We suggest clearly labeling these items so guests don’t have to make their best guess or take the time to ask their servers a myriad of questions about every dish that could possibly fit their dietary preferences.

Finally, many potential patrons seek restaurants that use local and fresh ingredients. Rotating your menu to fit what local and sustainable ingredients are currently available will heighten your appeal to customers who value fresh and locally sourced ingredients. It may even benefit you to mention food sourced from local farms directly on your menu.

As a certified food manager will 2020 menu trends affect your menu designs?

Certified Food Protection Manager and Christmas Service

Certified Food Protection Managers and Christmas

We like to pay attention to growing trends in the foodservice community, and we’re noticing a lot more restaurants are advertising that they’ll be open on Christmas Day. While it’s not abnormal for large national chains to open on Christmas, we’re also hearing that certified food protection managers of many local restaurants may decide to open on Christmas Day as well.

Certified Food Protection Managers and Christmas
Image credit: Kirill Kedrinski

Certified Food Protection Manager Opening Your Restaurant on Christmas Day?

There seems to be growing demand among diners for Christmas service at local restaurants year after year, and we’re not just talking about breakfast and lunch. Many patrons have already hosted Christmas parties, entertained out of town guests and are looking for someone else to do the cooking and cleaning up on this festive holiday. But how should restauranteurs decide whether or not to open on the 25th of December?

The first thing you should consider is demand. Will there be a demand for your cuisine on Christmas Day? While there are many cultures that do not celebrate Christmas and certain types of restaurants already have a built-in clientele, you’re certified food protection manager will have to decide if your restaurant fits into that category. If not, then you may wish to promote a special Christmas menu should you feel the need to open on Christmas Day.

The second thing you should consider is your staff. Many families have Christmas traditions, and you may not have enough staff willing to work on Christmas Day itself. You could suddenly become a very unpopular certified food protection manager should you force your staff to work both Christmas Eve and Christmas Day.

A happy staff is a hard-working staff, so we suggest you poll your staff or maybe look for volunteers to work on the holidays, or allow staff to work either Christmas Eve or Christmas Day to fill out empty stations should you not have enough staff willing to work. It’s also a great idea to offer the incentive of holiday pay or some sort of bonus for spending their Christmas at work.

How do you feel about opening your restaurant on Christmas Day>