Ultimate Tips On Menu Advisories For Food Safety Managers

Ultimate Tips On Menu Advisories For Food Safety Managers

For quite some time, it’s been standard procedure for Minnesota food safety managers to include a customer advisory notice on their menus to alert guests that some items may contain protein ingredients that can be prepared raw or undercooked. Some items that must be labeled are fairly obvious, but there are a few scenarios that may slip by without notice when menus are being designed. In order to make sure that food safety managers understand exactly what should receive a menu advisory, it’s important to explore some menu items that may be overlooked.

Ultimate Tips On Menu Advisories For Food Safety Managers

Guidence for Food Safety Managers on Customer Menu Advisories for Undercooked Proteins

Just to quickly review, any item on your menu that contains proteins that can be ordered raw or undercooked must be marked with an advisory in some way. This can be done individually with each menu item or linked by an asterisk to an advisory somewhere on the same menu page. For example:

  • Oysters on the half shell* (raw oysters)
  • Prime Rib*
  • *May contain raw or undercooked ingredients. Consuming raw or undercooked meats may pose a health risk.

There are a number of feasible ways for food safety managers to properly label menu advisories as outlined by the Minnesota Department of Health. Common ingredients that must be labeled are:

  • Beef
  • Poultry
  • Shellfish
  • Fish
  • Eggs

Some of these are obvious, while many times one ingredient in particular is overlooked by food safety managers and not included on menu advisories. Many items that include eggs are often unmarked. These forgotten products are usually desserts or menu items that are topped with sauces or dressings containing egg ingredients.

If you serve a Caesar salad or other salad dressing that contains egg products, even if they are pasteurized, you must include an advisory. The same goes for desserts containing eggs that are not cooked to 145 degrees. This includes custards, tiramisu, creme brule and many other common desserts. Also be wary of sauces such as aioli, bearnaise and hollandaise. Egg based sauces must also receive a notice.

Daily specials often go without the necessary consumer advisory. Specials are often communicated verbally to guests, and servers shouldn’t be burdened with the added responsibility of verbally advising customers. Even though it’s added work, we strongly recommend food safety managers use some form of printed specials menu that includes the necessary advisories.

Do you have any hidden menu items you’ve forgotten to properly label with an advisory?

Attractive Online Menu Ideas for Certified Food Protection Managers

Online menu design ideas for certified food protection managers

We all know how important it is for certified food managers to have a well-defined web presence, but just increasing the chances that customers find you may not lead to an increase in business. Your online menu will ultimately influence whether or not new customers will choose to place an online order from your establishment, so let’s take a look at some online menu design ideas for certified food protection managers that will increase your chances of gaining new online customers.

Attractive Online Menu Design Ideas for Certified Food Protection Managers
Image credit: VitalikRadko via Deposit photos

How to Design an Online Menu Will Help Certified Food Protection Managers to Attract Business

Some experts have suggested that new visitors will spend less than 10 seconds to decide whether to peruse your full menu or move on to the next site. When a customer leaves your online menu that quick, not only do you lose their potential revenue for that transaction, but there’s a good chance they’ll never return. Here’s a few key ideas to keep customers on your menu page and potentially place an order:

  • Clean Visual Layouts
  • Ingredient Information
  • Organization of Menu Item

While there may be some artistic license to promote your brand with your online menu, potential customers won’t sift through a jumbled mess. CFPMs should make sure that your digital menu is laid out in a way that allows for easy viewing. Remember that your online menu will be viewed on both PC’s and smartphones, so verify your format is clean on both platforms.

More and more customers are concerned with allergens and dietary restrictions than ever before. If your menu neglects ingredient information, they may leave quickly. Diners with allergies usually don’t gamble just by item description alone, so make sure you mark items that meet certain criteria such as gluten free, kosher or paleo friendly. It’s also important that certified food protection managers note in your online menu which items may come in contact with common allergens such as nuts, dairy and seafood.

Finally, make sure your online menu is well organized. Visitors won’t want to dig for appetizers, entrees and specials. An easily navigable online menu allows guests to quickly place an order without searching for items they desire.

Does your certified food protection manager have an online menu strategy?

Food Safe Training and Menu Design

Food Safe Training and Menu Design

After a long day of teaching food safe training classes and helping food service professionals obtain their food safety certification, we like to visit the local restaurants that many of our students represent. We often notice is that many of the restaurants we eat at seem to have incredible menu designs while others could use an adjustment or two to make them more presentable to their guests.

Food Safe Training and Menu Design
Image credit Yay Images

Food Safe Training and Menu Design

Menus not only let your guests know what dishes you offer, they have the potential to tell the story of your restaurant. We feel that a well-designed menu is like a well written novel. Your menu can display your personality, intrigue your diners and help you build a reputation. Here are some tips that we hope you find helpful when designing your next menu:

• Be clear but concise
• Be true to your theme
• Avoid clutter
• Have defined dish types

We have seen some menus that take meandering steps to describe each dish. That can confuse diners and cause them to scan over items with long descriptions. If you own a book store café or some other themed restaurant, you may take liberties here to fit your restaurant’s theme, but in many cases you will be best served to utilize simple descriptions. Many fine dining restaurants even skip the descriptions and simply list key components.

You also need to remember that it is important to be true to what you envision your theme to be. Use fonts, layouts and backgrounds that identify with your décor or the style of cuisine that you serve.

Finally, we’ve stepped into restaurants after a food safe training class and have been handed a convoluted menu with very little rhyme or reason. The fonts were elegant, the menu looked classy, but it took a while to find the type of dish that we were looking for. To avoid a cluttered menu, make sure that you group like items together. Have a section of burgers, maybe organize by food types, or even separate your dishes by the type of proteins involved. However you organize your menu, make sure that you take the time to assess whether or not it is organized in a logical and readable manner.

On a final note, with so many guests suffering from allergies and having special dietary needs, we suggest you consider finding a way to alert your guests if any item contains common allergens. We find it also helpful to see menus that identify vegetarian, vegan and gluten free options, and remember, if you serve any dishes that contain undercooked proteins or eggs, you must include a disclaimer somewhere on your menu.